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Elevating astrology to earn believer trust

The Challenge

Most astrology apps feel outdated, generic, and cluttered.

MIRA aimed to reimagine this space with a clean, expressive brand and a playful UX built around Gen-Z behaviours and conversational interfaces.

Our Approach

• Positioned MIRA as a modern, trusted yet fun brand blending mysticism with minimal AI design.

• Built from scratch -  Brand, UX flows, personas, wallet logic, chat mechanics.

• Designed everything mobile - first → onboarding → chat → payment.

Branding with Soul

We wanted MIRA to feel magical yet real.

Inspired by moon phases + chat bubbles the logo is abstract, soft, and modern.

Color palette blends cosmic reds with soothing neutrals.

Typography: Rounded and playful yet legible balancing fun + trust.

Built Around GenZ Personas

Aarohi, 19: Feels anxious, uses daily horoscopes to feel seen.

Rajat, 23: Curious skeptic, wants compatibility tools and private chats.

Meher, 21: Believes in moon signs, shares predictions with friends.

Mira’s Cosmic Journey

Onboarding → Astro inputs made simple & inclusive (with unknown DOB logic).

Chat Experience → Start with trending astrologers or search by themes like love, vedic, career.

Wallet System → Recharge to chat, view cashback, use coupons, and track purchases.

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Wallet + Recharge

Frictionless top-up screen with clean pricing, visible rewards, and trust-focused microcopy.

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