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Personalising dining choices with intuitive flows

The challenge

When we looked into the different meal planning apps currently available, we weren’t satisfied. None of the apps provided a direct answer to “What’s for dinner?” as they required users to be habitual users to work effectively.

After conducting extensive research (including talking to dozens of busy moms), we built Dinnerfy.

Our Approach

Dinnerfy is a platform designed to ease the overwhelming question of "What's for dinner?" that often plagues busy moms.

It curates personalized weekly dinner plans based on your family's preferences. It simplifies the cooking process, making it a breeze for moms to prepare delicious meals for their families.

Defining the brand

We adopted the branding from the regular food items that we see and eat. One common pattern we observed is Spirals.

Spirals carry the notion of change & evolution and have an implied sense of motion. When expanding, spirals can be seen as creative, with vibes of growth and progress.

Building the MVP

Dinner decision made in 3 easy steps:

Love tacos? Swipe right! Pizza? Swipe, swipe, YUM!  

Found your perfect dishes? One tap builds your grocery list, delivered straight to your door.

No more supermarket sprints - just follow the clear, step-by-step instructions and voila! Dinner's a win.

From swipe to shop to cook, Dinnerfy turns you into a kitchen hero.

Food for thought

Listening loud and clear - Every tweak, every adjustment based on user insights, brought us closer to a solution that truly resonated with them.

Visual clarity guides the way - Highlighting the current day's recipe and separating suggested meals instantly clarifies the interface and reduces the feeling of overwhelm.

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