WazirX wanted a new visual identity and website to represent its growing ecosystem of crypto learners and professionals. The goal was to create a mobile-first design that balanced trust, accessibility, and brand authority.

Simplifying complex structures into approachable visual storytelling.

Designing a strong visual language with illustrations and a cohesive color system.

Creating a friendly yet authoritative design system that would scale across web and merchandise.

Illustrations: Friendly, futuristic visuals representing the “crypto army” identity.

Typography: Open Sans for clarity and accessibility.

Colors: A palette centered around deep blues and vibrant accents to establish credibility.

The redesigned site delivered a consistent, scalable design system across responsive web, community collaterals, and merchandise.

The final output gave WazirX a modern, mobile-first brand presence that appealed to both new users and seasoned professionals.