Designing for clarity, scale, and adoption

About

Most AI brands come across as complex and distant, full of jargon, tech-heavy visuals, and little personality. Lamatic wanted to do things differently.

The goal: To make it easy for everyone to build and manage AI apps.

Industry

Generative AI

Timeline

2 Months

Services

App Design

Illustration

Web Design

Print & Merch

No-Code Dev

Branding

Country

USA

Building the Brand

We embarked on a long-term partnership with Lamatic to deeply understand their essence. Starting with brand archetype exploration, we developed multiple concepts before finalizing a logo that perfectly captured the brand’s core values and vision. The resulting identity checked every box, embodying Lamatic’s innovative, collaborative, and developer-focused spirit.

Visual Story

We chose red as Lamatic’s primary brand color to convey energy, passion, and innovation. Geist was selected as the typeface for its clean, developer-friendly design, complemented by Geist icons—an open-source set that aligns perfectly with Lamatic’s tech-focused audience. This cohesive system ensures clarity and approachability across all touchpoints.

The Website

We went through multiple iterations to craft a website that clearly communicates Lamatic’s core value proposition.Our team handled the entire Webflow no-code development, setting up the CMS and managing every detail to ensure a smooth, scalable experience.Below are some key snippets showcasing how the design and development reflect Lamatic’s innovative and developer-first approach.

The Product Challenge

Designing the Lamatic web app was our biggest challenge—clearly communicating how easily users can build GenAI apps.With industry leaders like Zapier and Make.com setting high automation expectations, our design had to meet and exceed market standards.

We approached this from the ground up, establishing design tokens, creating variables, and building reusable components to ensure a scalable, consistent design system.This foundation empowered us to deliver an intuitive, powerful UI that users can trust to build AI-driven automation with confidence and ease.

The Workflow Builder

The workflow builder is the heart of Lamatic’s product, and we iterated on it for months. Different versions were shared with customers for feedback before launching the current release a few months ago.

By building in public, we continuously improve guided by user input. The latest version has received strong appreciation and solved many user challenges, making GenAI automation easier and more reliable.