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Launchpad
A complete visual identity for teams with a launch, a raise, or a deadline that is not moving. All in 6 weeks or your money back.
Everything you need to launch behind, in six weeks. Visual strategy, a full identity system, guidelines, marketing design, and print. Ready for your team to use the same week we hand over.
What changes in six weeks
If a few of these sound familiar, Launchpad is built for you.
Your deck looks like the product team made it
People size you up as earlier stage than you are
Every design decision turns into an opinion
You are weeks from a launch with no brand
Why six weeks
Six weeks buys you an identity you will not have to redo at Series B.
We spend the first stretch on visual strategy, working out the personality and character of the brand and turning that into a north star. Everything after that gets chosen because it points there, not because it looked good in a review. We have run this enough times to know where it stalls, and the weeks below are arranged around those points.
We spend the first stretch on visual strategy, working out the personality and character of the brand and turning that into a north star. Everything after that gets chosen because it points there, not because it looked good in a review. We have run this enough times to know where it stalls, and the weeks below are arranged around those points.
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Week 1
Kickoff & Visual Strategy
A focused working session on your business, your market, and who you need to reach. We leave with the personality and character the brand is built on.
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Week 2
Visual Exploration
Strategy locked. We explore territories and references, and narrow to the two directions worth developing.
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Week 3
Moodboard & Visual Alignment
Two fully developed directions, each with its own visual language, layouts, and small details, so the brand doesn't feel generic.
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Week 4
Building the Identity
The chosen direction becomes a complete system: logo, type, colour, and graphic language, tested across the places you will actually use them. Your revision round sits here.
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Week 5
Systems & Guideline
The system and its rules get documented, plus the marketing design your team needs live from day one.
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Week 6
Collaterals + Handoff
Five collaterals produced, files packaged, and a handover session so your team can run it without us.
Deliverables & Outcomes
What you can expect
Visual Strategy
Visual Identity
Brand Guidelines
Marketing Design
Collaterals
Delivered in 6 weeks. Or you get 100% money back.
Most studios quote a timeline. We are putting our fee behind ours. If Launchpad is not delivered in six weeks, you get a full refund. Not a partial one, not a credit against future work.
Full refund
Not partial, not a credit against future work. The entire fee.
You keep the work
Every file delivered up to that point stays yours, refund or not.
2 directions, 1 revision
Both directions fully built. Further revision rounds are quoted separately.
What Launchpad does not cover
Market research, positioning, messaging, and tone of voice.
Launchpad gets you a brand that looks the part. If the harder problem is that the market has already decided what you are and got it wrong, design alone will not fix that.
Our Partners
Stories from the people we’ve had the joy of working with.
Diane Hughes
Founder, PTM insights
Charles Whiteman
CEO, Lamatic
Jamie Goulding
CEO, Been There
Atul Singhal
CTO, Cuvette
Nishkarsh Bansal
CEO, Doubt Buddy
Frequently Asked Questions
What does it cost?
$4500 flat, covering everything above. Half at kickoff, half on delivery. No discovery fee and no change orders inside the agreed scope.
Will the work look templated?
The process repeats. The work does not. What repeats is our knowledge of where branding projects lose time, not the output. Every brand is still built from its own strategy — look at the projects above and judge whether any two feel related.
Who is actually doing the work?
Shubham leads strategy and creative direction on every Launchpad, with our design team on execution. Same people from the first call to handover.
What if we do not like either direction?
It happens rarely, because both directions are built against a strategy you signed off in week one rather than against taste. When it does happen, the revision round is there to redirect, not just to polish.
What if we need more than one revision round?
Extra rounds are quoted separately. We keep them outside the base scope because an open revision policy and a guaranteed date cannot both be true. Most partners do not need a second round, since the week one strategy settles most disagreement before design starts.
Can we add strategy or a website later?
Yes, and you will not pay twice for the identity work. We build on what already exists rather than starting over.
How does the time difference work?
We are in India and most of our partners are in the US. Feedback you send at the end of your day is usually picked up before your next one starts. Live sessions are scheduled in your morning.
Do you offer ongoing support after launch?
Not inside Launchpad. If you want us involved after handoff, Landmark includes 30 days of priority support, and Longview covers ongoing design on a monthly retainer.
