Kickstarted the project with secondary research on existing books, past events and articles. I then captured the target audience and created a moodboard to have a visual direction for the book. A robust and flexible grid structure was designed to display content and imagery in interesting layouts while keeping things tight. A typescale and color palette was derrived from the brands existing guidelines and tweaked to accomodate it for print.

A book box was designed to keep the book safe, enhance the vaue and to compliment the premium design of the book. The box designed was just a bit bigger than the book, helping it to stay in postion while not wobbling. The box was split in uneven half’s with a slit incined at 12° (the lean angle in Ducati's wordmark). The cover had cutout’s of Ducati logomark and wordmark through which we get a sneek view of the Book’s white leather cover. and the inside was covered with Red velvet cloth to insure there were no scratches.