We sat down with the founders over long calls to understand the product and its offerings to both of its target audiences. We researched their competitors and target audience to find the gaps in the crowded market. Next, we planned the website’s structure and developed a story that is engaging and explanatory. The main webpage directed the users to two different landing pages- One for the corporates posting new internships and the other for students looking for active internships. We worked on several layouts and structures and worked with their content writer to address the different tone of voice and communication required for each page.