Yogshem wanted to build an affordable School management system that could help transform the current teaching methods and embibe moral teaching and growth mindset as the fundamental blocks to give student more concious and wholistic approach towards the world.

After initial brand discovery sessions we identified key communications for the brand. We wanted to create a fun identity to promote the new and fun way of learning. The logo and identity system designed revolved around the key aspect of moral growth as fundamental blocks of education system.

The brand identity designed was engaging and could be scaled up to fit in different upcoming needs of the brand. We furthur designed cohisive Icons and illustration library to promote different events and notices. The end result was a modern, playful and fun identity that catered to our young audience from tier-1 & tier-2 cities.