We interviewed the Target audience to understand their motivations and queries about the community. We did competitor research to understand what patterns worked for them and what they lack and restructure our information in a way that built credibility and awareness about the WazirxWarriors community. The color palette and typography were adapted and slightly tweaked from its parent brand WazirX, to create coherence while addressing its new set of target users.

While designing the visuals, we produced several concepts of responsive layout, illustrations, and other assets. Along with the WazirxWarrior team we settled for a layout that was clean, bright, and bold with a neat pack of illustrations that community members could relate to.

We created some exciting patterns and designs for several brand merchandise like T-shirts, posters, social media templates, and stickers for promoting the brand in different events to increase users' engagement with the growing community.